BY: CLAIRE BORGELT & AMANY KHREIS

MADISON, Wis. — WSUM-91.7 FM Madison Student Radio has partnered with WUD Music to take over Memorial Union Terrace for Snake On The Lake Fest, a free outdoor music festival on September 15 from 7:00 P.M. to 10:00 P.M. 

Snake on the Lake Music Festival will feature sets from Fran, Bug Moment and Creeping Charlie, as well as DJ sets from WSUM’s Program Director. In case of inclement weather, the festival will be moved indoors from the Terrace to Der Rathskeller on the same date. 

WSUM will be selling merchandise at Snake on the Lake including limited edition t-shirts, posters and stickers. In collaboration with Frank Productions, WSUM will be giving away concert tickets to Field Medic, George Clanton, Tennis and Del Water Gap.

This year’s headliner is Chicago-based indie rock quartet Fran, who released their sophomore album, Leaving, in late January via Firetalk Records. A blur of soft, luminous vocals and ethereal instrumentals, Leaving tackles self-acceptance and change with unparalleled grace. 

Milwaukee-based indie rock group Bug Moment will celebrate Wisconsin’s vibrant music scene at the festival. Their self-described “emo-adjacent” sound has earned them a dedicated fanbase and a sold out show at Turner Hall, one of Milwaukee’s most historic music venues. 

Creeping Charlie, an up-and-coming quartet hailing from Minneapolis, will complete the festival’s lineup. How to Kill Creeping Charlie, their debut album, combines early punk ethos with the unconventional charms of modern indie rock.

This free, all-ages event will also highlight several of UW-Madison’s student organizations such as F.H. King and Sex Out Loud. Sponsors for Snake on the Lake Fest include Isthmus Community Media, Steve Brown Apartments, B-Side Records. A Room of One’s Own and  Summit Credit Union. 

Since 1999, the student staff of WSUM has organized an annual music festival as a way to thank the University of Wisconsin and Madison-area communities for their support and listenership by providing free, live entertainment. Past festival line-ups have included Andrew WK, the White Stripes and Paris, TX.