General Manager
Dave Black
General Manager
Dave Blackgm@wsum.wisc.edu
262-9542
The General Manager oversees all station business and staff. Dave manages most everything with superhuman ability...and multiple phones.
Engineer
Laura Gutknecht
Engineer
Laura Gutknechttech@wsum.wisc.edu
890-2436
Laura, as WSUM's engineer ensures our radio signals transmit properly between the station's antennas and WSUM's transmitter and warrants that no interference interrupts broadcast signals. On a daily basis she maintains all of the station's technical updates.
Station Manager
Carlton Cook
Station Manager
Carlton Cookwsum@wsum.wisc.edu
262-1864
The Station Manager of WSUM maintains and improves the effectiveness of the radio station's on-air and off-air presence. Elected by her peers to run the station for one year, the station manager is a very demanding position requiring patience, stamina, and decisiveness.
Program Director
Audrey Bachman
Program Director
Audrey Bachmanprog@wsum.wisc.edu
890-4845
Program Director oversees all content broadcasted over the air. She is in charge of making the show schedule and generating daily logs for automated playlists. Fun fact: When I am feeling indecisive, I ask myself: "what would Bob Dylan do?"
Music Director
Tyler Dallman
Music Director
Tyler Dallmanmusic@wsum.wisc.edu
262-1206
The Music Director oversees the circulation of music coming into the station and maintains the digital and physical music library. Send your music to her to be heard on WSUM! Fun fact: when I was in kindergarten I got my head stuck in a chair and the janitor had to saw me out.
Website & Social Media Director
David Heinrich
Website & Social Media Director
David Heinrichmedia@wsum.wisc.edu
890-2435
The Website and Social Media Director administers all branding and promotional activities through online outlets, maintains an active presence on all social media platforms, and manages the website's content.
Promotions Director
Zach Adams
Promotions Director
Zach Adamspromo@wsum.wisc.edu
890-2435
The Promotions Director of WSUM maintains and improves all aspects of promoting WSUM according to its vision, mission, and goals. Contact Promotions for information about ticket giveaways and promotional opportunities.
Production Director
Jonah Graber
Production Director
Jonah Graberprod@wsum.wisc.edu
2621864
The Production Director of WSUM is responsible for maintaining the station identity as displayed in station promos, PSAs, legal IDs, underwriting and sponsorship announcements and other on-air station identification.
News Director
Will Kenneally
News Director
Will Kenneallynews@wsum.wisc.edu
The News Director runs WSUM's News Team. They produce our newscasts that air at 5 and 6 PM every weekday. They also coordinate a team of station members who write news articles for the website.
Community Outreach Director
Andrew Buttle
Community Outreach Director
Andrew Buttlecommunity@wsum.wisc.edu
261-9786
The WSUM Community Outreach Coordinator is a liaison position responsible for ensuring that WSUM is fulfilling the part of its mission statement having to do with serving the community on and off campus.
Creative Director
Allison Hartwig
Creative Director
Allison Hartwigcreative@wsum.wisc.edu
890-2435
The Creative Director coordinates the station's branding and merchandise needs. Creative also manages all of the content, video, and art that WSUM creates for social media, print, and apparel.
Assistant Tech Director
Zack Shapiro
Assistant Tech Director
Zack Shapirolive@wsum.wisc.edu
262-1864
The Assistant Technical Director is in charge of maintaining and setting up the equipment for bands that come into the station and local UW-Madison events.
Traffic Director
Amelia Heusinkveld
Traffic Director
Amelia Heusinkveldtraffic@wsum.wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.
Traffic Director
Daniel Crowley
Traffic Director
Daniel Crowleytraffic@wsum.wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.
Station Mascot
Syd the Snake
Station Mascot
Syd the Snake
Syd keeps the vibes right and morale high at the station. Each month, an exceptional DJ is recognized and gets to watch over WSUM's loyal companion. Syd is the one and only, Snake on the Lake.
