General Manager
Dave Black
General Manager
Dave Blackgm@wsum.wisc.edu
262-9542
The General Manager oversees all station business and staff. Dave manages most everything with superhuman ability...and multiple phones.
Engineer
Laura Gutknecht
Engineer
Laura Gutknechttech@wsum.wisc.edu
890-2436
Laura, as WSUM's engineer ensures our radio signals transmit properly between the station's antennas and WSUM's transmitter and warrants that no interference interrupts broadcast signals. On a daily basis she maintains all of the station's technical updates. Fun Fact: she trained herself to eat fire when she was in 6th grade.
Station Manager
Alice Alexeeva
Station Manager
Alice Alexeevawsum@wsum.wisc.edu
262-1864
The Station Manager of WSUM maintains and improves the effectiveness of the radio station's on-air and off-air presence. Elected by her peers to run the station for one year, the station manager is a very demanding position requiring patience, stamina, and decisiveness. Fun Fact: she rides horses!
Program Director
Teresa Yen
Program Director
Teresa Yenprog@wsum.wisc.edu
890-4845
Program Director oversees all content broadcasted over the air. She is in charge of making the show schedule and generating daily logs for automated playlists. Fun Fact: Teresa dyed her hair 4 times in 6 months!
Music Director
Ben Farrell
Music Director
Ben Farrellmusic@wsum.wisc.edu
262-1206
The Music Director oversees the circulation of music coming into the station and maintains the digital and physical music library. Send your music to him to be heard on WSUM! Fun Fact: His mom was the high school librarian. He hated it. She knew everything.
Promotions Director
Hannah Goldberg
Promotions Director
Hannah Goldbergpromo@wsum.wisc.edu
890-2435
The Promotions Director of WSUM maintains and improves all aspects of promoting WSUM according to its vision, mission, and goals. Contact Promotions for information about ticket giveaways and promotional opportunities. Fun Fact: when she was 9, her dream job was to be on Broadway.
Web Designer
Jocelyn Ostrowski
Web Designer
Jocelyn Ostrowskimedia@wsum.wisc.edu
890-2435
The Web Designer runs and updates both the front end and the back end of the website. Keeping up to date with all the latest releases, shows, and festivals. Fun Fact: she once helped birth a baby goat.
Creative Director
Allison Hartwig
Creative Director
Allison Hartwigcreative@wsum.wisc.edu
890-2435
The Creative Director coordinates the station's branding and merchandise needs. Creative also manages all of the content, video, and art that WSUM creates for social media, print, and apparel. Fun Fact: she loves deer so much that she has a framed photo of one in her living room and went to a deer park for her 18th birthday!
Community Outreach Director
Amelia Heusinkveld
Community Outreach Director
Amelia Heusinkveldcommunity@wsum.wisc.edu
261-9786
The WSUM Community Outreach Coordinator is a liaison position responsible for ensuring that WSUM is fulfilling the part of its mission statement having to do with serving the community on and off campus. Fun Fact: Amelia is learning Portuguese!
News Director
Alyssa Hui
News Director
Alyssa Huinews@wsum.wisc.edu
The News Directors lead the News Team in creating news stories to be played on air, as well as reporting on local stories in the area. Fun Fact: Alyssa loves to journal and has written in over 15 journals since she started college!
News Director
Sam Buisman
News Director
Sam Buismannews@wsum.wisc.edu
The News Directors lead the News Team in creating news stories to be played on air, as well as reporting on local stories in the area. Fun Fact: Sam is an adept freestyle rapper and has opened for two artists doing so.
Production Director
Jack Swanson
Production Director
Jack Swansonprod@wsum.wisc.edu
The Production Director is in charge of creating PSAs and underwritings to be played on air. They also lead Production Team and assist others in creating on-air content. Fun Fact: Jack was a llama trainer for 8 years!
Administrative Specialist
Izzi Bavis
Administrative Specialist
Izzi Bavisadminspec@wsum.wisc.edu
The Administrative Specialist performs clerical duties and completes special projects under the General Manager, Dave Black. Fun Fact: Izzi has convinced 50+ people that Giannis Antetokounmpo is her cousin!
Assistant Tech Director
Daniel Palmeter
Assistant Tech Director
Daniel Palmeterlive@wsum.wisc.edu
262-1864
The Assistant Technical Director is in charge of maintaining and setting up the equipment for bands that come into the station and local UW-Madison events. Fun Fact: Daniel cannot burp!
Traffic Director
Sean Horvath
Traffic Director
Sean Horvathtraffic@wsum.wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager. Fun Fact: Sean likes to write and record music!
Traffic Director
Zoey Knox
Traffic Director
Zoey Knoxtraffic@wsum.wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager. Fun Fact: One of Zoey's favorite TV shows and favorite bands have the same name: Twin Peaks (she's seen them perform in 4 different cities)
Traffic Director
Jack Snedgar
Traffic Director
Jack Snedgartraffic@wsum.wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager. Fun Fact: Jack used to have blue hair!
Traffic Director
Olivia Chavez
Traffic Director
Olivia Chaveztraffic@wisc.edu
The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager. Fun Fact: One time Olivia was in a plane that depressurized over the Atlantic Ocean...so that was fun.
Station Mascot
Syd the Snake
Station Mascot
Syd the Snake
Syd keeps the vibes right and morale high at the station. Each month, an exceptional DJ is recognized and gets to watch over WSUM's loyal companion. Syd is the one and only, Snake on the Lake.
