Our Staff

Dave Black : General Manager

General Manager

Dave Black

Dave Black : General Manager

General Manager

Dave Blackgm@wsum.wisc.edu
262-9542

The General Manager oversees all station business and staff. Dave manages most everything with superhuman ability...and multiple phones.

Laura Gutknecht : Engineer

Engineer

Laura Gutknecht

Laura Gutknecht : Engineer

Engineer

Laura Gutknechttech@wsum.wisc.edu
890-2436

Laura, as WSUM's engineer ensures our radio signals transmit properly between the station's antennas and WSUM's transmitter and warrants that no interference interrupts broadcast signals. On a daily basis she maintains all of the station's technical updates.   Fun Fact: she trained herself to eat fire when she was in 6th grade.

Alice Alexeeva : Station Manager

Station Manager

Alice Alexeeva

Alice Alexeeva : Station Manager

Station Manager

Alice Alexeevawsum@wsum.wisc.edu
262-1864

The Station Manager of WSUM maintains and improves the effectiveness of the radio station's on-air and off-air presence. Elected by her peers to run the station for one year, the station manager is a very demanding position requiring patience, stamina, and decisiveness. Fun Fact: she rides horses!

Teresa Yen : Program Director

Program Director

Teresa Yen

Teresa Yen : Program Director

Program Director

Teresa Yenprog@wsum.wisc.edu
890-4845

Program Director oversees all content broadcasted over the air.  She is in charge of making the show schedule and generating daily logs for automated playlists. Fun Fact: Teresa dyed her hair 4 times in 6 months!

Ben Farrell : Music Director

Music Director

Ben Farrell

Ben Farrell : Music Director

Music Director

Ben Farrellmusic@wsum.wisc.edu
262-1206

The Music Director oversees the circulation of music coming into the station and maintains the digital and physical music library. Send your music to him to be heard on WSUM! Fun Fact: His mom was the high school librarian. He hated it. She knew everything.

Hannah Goldberg : Promotions Director

Promotions Director

Hannah Goldberg

Hannah Goldberg : Promotions Director

Promotions Director

Hannah Goldbergpromo@wsum.wisc.edu
890-2435

The Promotions Director of WSUM maintains and improves all aspects of promoting WSUM according to its vision, mission, and goals. Contact Promotions for information about ticket giveaways and promotional opportunities.  Fun Fact: when she was 9, her dream job was to be on Broadway.

Jocelyn Ostrowski : Web Designer

Web Designer

Jocelyn Ostrowski

Jocelyn Ostrowski : Web Designer

Web Designer

Jocelyn Ostrowskimedia@wsum.wisc.edu
890-2435

The Web Designer runs and updates both the front end and the back end of the website. Keeping up to date with all the latest releases, shows, and festivals.  Fun Fact: she once helped birth a baby goat.

Allison Hartwig : Creative Director

Creative Director

Allison Hartwig

Allison Hartwig : Creative Director

Creative Director

Allison Hartwigcreative@wsum.wisc.edu
890-2435

The Creative Director coordinates the station's branding and merchandise needs. Creative also manages all of the content, video, and art that WSUM creates for social media, print, and apparel.

Amelia Heusinkveld : Community Outreach Director

Community Outreach Director

Amelia Heusinkveld

Amelia Heusinkveld : Community Outreach Director

Community Outreach Director

Amelia Heusinkveldcommunity@wsum.wisc.edu
261-9786

The WSUM Community Outreach Coordinator is a liaison position responsible for ensuring that WSUM is fulfilling the part of its mission statement having to do with serving the community on and off campus.  Fun Fact: Amelia is learning Portuguese!

Alyssa Hui : News Director

News Director

Alyssa Hui

Alyssa Hui : News Director

News Director

Alyssa Huinews@wsum.wisc.edu

The News Directors lead the News Team in creating news stories to be played on air, as well as reporting on local stories in the area.  Fun Fact: Alyssa loves to journal and has written in over 15 journals since she started college!

Sam Buisman : News Director

News Director

Sam Buisman

Sam Buisman : News Director

News Director

Sam Buismannews@wsum.wisc.edu

The News Directors lead the News Team in creating news stories to be played on air, as well as reporting on local stories in the area.  Fun Fact: Sam is an adept freestyle rapper and has opened for two artists doing so.

Jack Swanson : Production Director

Production Director

Jack Swanson

Jack Swanson : Production Director

Production Director

Jack Swansonprod@wsum.wisc.edu

The Production Director is in charge of creating PSAs and underwritings to be played on air.  They also lead Production Team and assist others in creating on-air content.  Fun Fact: Jack was a llama trainer for 8 years!

Izzi Bavis : Administrative Specialist

Administrative Specialist

Izzi Bavis

Izzi Bavis : Administrative Specialist

Administrative Specialist

Izzi Bavisadminspec@wsum.wisc.edu

The Administrative Specialist performs clerical duties and completes special projects under the General Manager, Dave Black.  Fun Fact: Izzi has convinced 50+ people that Giannis Antetokounmpo is her cousin!

Daniel Palmeter : Assistant Tech Director

Assistant Tech Director

Daniel Palmeter

Daniel Palmeter : Assistant Tech Director

Assistant Tech Director

Daniel Palmeterlive@wsum.wisc.edu
262-1864

The Assistant Technical Director is in charge of maintaining and setting up the equipment for bands that come into the station and local UW-Madison events.  Fun Fact: Daniel cannot burp!

Sean Horvath : Traffic Director

Traffic Director

Sean Horvath

Sean Horvath : Traffic Director

Traffic Director

Sean Horvathtraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.  Fun Fact: Sean likes to write and record music!

Zoey Knox : Traffic Director

Traffic Director

Zoey Knox

Zoey Knox : Traffic Director

Traffic Director

Zoey Knoxtraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.  Fun Fact: One of Zoey's favorite TV shows and favorite bands have the same name: Twin Peaks (she's seen them perform in 4 different cities)

Jack Snedgar : Traffic Director

Traffic Director

Jack Snedgar

Jack Snedgar : Traffic Director

Traffic Director

Jack Snedgartraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager. Fun Fact: Jack used to have blue hair!

Olivia Chavez : Traffic Director

Traffic Director

Olivia Chavez

Olivia Chavez : Traffic Director

Traffic Director

Olivia Chaveztraffic@wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.  Fun Fact: One time Olivia was in a plane that depressurized over the Atlantic Ocean...so that was fun.

Syd the Snake : Station Mascot

Station Mascot

Syd the Snake

Syd the Snake : Station Mascot

Station Mascot

Syd the Snake

Syd keeps the vibes right and morale high at the station. Each month, an exceptional DJ is recognized and gets to watch over WSUM's loyal companion. Syd is the one and only, Snake on the Lake.