Our Staff

Dave Black : General Manager

General Manager

Dave Black

Dave Black : General Manager

General Manager

Dave Blackgm@wsum.wisc.edu
262-9542

The General Manager oversees all station business and staff. Dave manages most everything with superhuman ability...and multiple phones.

Carlton Cook : Station Manager

Station Manager

Carlton Cook

Carlton Cook : Station Manager

Station Manager

Carlton Cookwsum@wsum.wisc.edu
262-1864

The Station Manager of WSUM maintains and improves the effectiveness of the radio station's on-air and off-air presence. Elected by her peers to run the station for one year, the station manager is a very demanding position requiring patience, stamina, and decisiveness.

Audrey Bachman : Program Director

Program Director

Audrey Bachman

Audrey Bachman : Program Director

Program Director

Audrey Bachmanprog@wsum.wisc.edu
890-4845

Program Director oversees all content broadcasted over the air. She is in charge of making the show schedule and generating daily logs for automated playlists. Fun fact: When I am feeling indecisive, I ask myself: "what would Bob Dylan do?"

Tyler Dallman : Music Director

Music Director

Tyler Dallman

Tyler Dallman : Music Director

Music Director

Tyler Dallmanmusic@wsum.wisc.edu
262-1206

The Music Director oversees the circulation of music coming into the station and maintains the digital and physical music library. Send your music to her to be heard on WSUM! Fun fact: when I was in kindergarten I got my head stuck in a chair and the janitor had to saw me out.

Jake Walczyk : Promotions Director

Promotions Director

Jake Walczyk

Jake Walczyk : Promotions Director

Promotions Director

Jake Walczykpromo@wsum.wisc.edu
890-2435

The Promotions Director of WSUM maintains and improves all aspects of promoting WSUM according to its vision, mission, and goals. Contact Promotions for information about ticket giveaways and promotional opportunities. Fun fact: I once ate a tortilla chip I found on the ground. It was mildly flavorful, but well worth the rush.

Conor McGinnis : Website & Social Media Director

Website & Social Media Director

Conor McGinnis

Conor McGinnis : Website & Social Media Director

Website & Social Media Director

Conor McGinnismedia@wsum.wisc.edu
890-2435

The Website and Social Media Director administers all branding and promotional activities through online outlets, maintains an active presence on all social media platforms, and manages the website's content. Fun fact: "Funkytown" is my morning alarm clock.

Aleesa Kuznetsov : Production Director

Production Director

Aleesa Kuznetsov

Aleesa Kuznetsov : Production Director

Production Director

Aleesa Kuznetsovprod@wsum.wisc.edu
262-1864

The Production Director of WSUM is responsible for maintaining the station identity as displayed in station promos, PSAs, legal IDs, underwriting and sponsorship announcements and other on-air station identification. Fun fact: I think I saw a bank robbery. Twice.

David Heinrich : Community Outreach Director

Community Outreach Director

David Heinrich

David Heinrich : Community Outreach Director

Community Outreach Director

David Heinrichcommunity@wsum.wisc.edu
261-9786

The WSUM Community Outreach Coordinator is a liaison position responsible for ensuring that WSUM is fulfilling the part of its mission statement having to do with serving the community on and off campus. Fun fact: I share a birthday with Kanye West.

Sam Fritz : Creative Director

Creative Director

Sam Fritz

Sam Fritz : Creative Director

Creative Director

Sam Fritzcreative@wsum.wisc.edu
890-2435

The Creative Director coordinates the station's branding and merchandise needs. Creative also manages all of the content that appears on the WSUM YouTube channel. Fun fact: I once met Hodor from Game of Thrones in Dubrovnik Croatia without realizing it was him... (I don't watch GOT :/ )

Laura Gutknecht : Engineer

Engineer

Laura Gutknecht

Laura Gutknecht : Engineer

Engineer

Laura Gutknechttech@wsum.wisc.edu
890-2436

Laura, as WSUM's engineer ensures our radio signals transmit properly between the station's antennas and WSUM's transmitter and warrants that no interference interrupts broadcast signals. On a daily basis she maintains all of the station's technical updates.

Arielle Bordow : Traffic Director

Traffic Director

Arielle Bordow

Arielle Bordow : Traffic Director

Traffic Director

Arielle Bordowtraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.

Erica Gelman : Administrative Specialist

Administrative Specialist

Erica Gelman

Erica Gelman : Administrative Specialist

Administrative Specialist

Erica Gelmanasst@wsum.wisc.edu

The Administrative Specialist performs clerical duties and completes special projects under the General Manager, Dave Black. Fun Fact: I had a legal name change when I was younger.

Zack Shapiro : Assistant Tech Director

Assistant Tech Director

Zack Shapiro

Zack Shapiro : Assistant Tech Director

Assistant Tech Director

Zack Shapirolive@wsum.wisc.edu
262-1864

The Assistant Technical Director is in charge of maintaining and setting up the equipment for bands that come into the station and local UW-Madison events.

Spencer Bierman : Traffic Director

Traffic Director

Spencer Bierman

Spencer Bierman : Traffic Director

Traffic Director

Spencer Biermantraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.

Allison Hartwig : Traffic Director

Traffic Director

Allison Hartwig

Allison Hartwig : Traffic Director

Traffic Director

Allison Hartwigtraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.

Arjun Sachar : Traffic Director

Traffic Director

Arjun Sachar

Arjun Sachar : Traffic Director

Traffic Director

Arjun Sachartraffic@wsum.wisc.edu

The Traffic Director fulfills clerical duties, greets visitors, gives tours of the station, and completes special projects assigned by the general manager.

Syd the Snake : Station Mascot

Station Mascot

Syd the Snake

Syd the Snake : Station Mascot

Station Mascot

Syd the Snake

Syd keeps the vibes right and morale high at the station. Each month, an exceptional DJ is recognized and gets to watch over WSUM's loyal companion. Syd is the one and only, Snake on the Lake.